Custom Product Development

CLIENT:
Amazon

PROJECT: Treasure Truck Launch Kit

STORY: Amazon is translating digital shopping into its own
version of a brick and mortar store. One way it is doing that is through its Treasure Trucks, where customers in the vicinity of a truck can order and pick up cool and random items (think paddle boards and sushi-grade tuna). Sunrise Identity helped Amazon turn those Treasure Truck moments into something of a pop-up shop with a festival feel. Using a unique logo that reflects each city a Treasure Truck is in, Sunrise Identity created t-shirts for staff and giveaways, such as stickers and coasters. Sunrise Identity also organized banners and tents to create a carnival atmosphere for anyone who showed up.