Custom Product Development

PROJECT
Amazon Sort and Distribution Centers – New Operational Solution

STORY
Sunrise Identity designed a completely custom, collapsible, lightweight, cost-effective and durable container that met the unique needs of Amazon Logistics sorting and distribution centers as well as their delivery drivers. The final product was developed by making over 9 different prototypes as well as conducting multiple field studies. Using this new container, the movement and distribution of packages within Amazon has been more efficient than ever before. Sunrise’s Import and Compliance team manufactures and imports the containers and the Amazon team’s Project Specialist manages the inland distribution to various Amazon sites.