Custom Product Development

CLIENT:
Amazon Web Services

PROJECT:
Amazon re:Invent Conference Lego Sculpture

STORY:
Amazon Web Services asked us to provide a cool giveaway for their conference with 18,000+ attendees.

We came up with a very unique idea of creating a custom designed Lego after their mascot. We had to find a certified Lego builder to design the pieces. Once we started discussing how to give away the mini gures, we started thinking about and designing a large sized Lego as an on-site booth attraction to be built over the course of the conference. This was the coolest item of the event! Our Lego builder started building the Ninja at the opening reception night and completed the afternoon of the last day of the event. People were able to come by every day or several times a day to track the progress of the build.