Custom Product Development

CLIENT:
Amazon Web Services

PROJECT:
Amazon re:Invent Conference Merch

STORY:
Q: What was the project title/name?
A: re:Invent Conference

Q: What was the objective?
A: Provide a custom wearable for re:Invent conference for 18,000+ attendees that was unique, different and something that people would wear.  To provide staff shirts for the booth staff.  Create a thank you gift for the event team. We also created cool session giveaways to entice people to attend the sessions in order to receive their session giveaways and wrapped it up with a nice bag so that people could carry all of their SWAG.

Q: How did you solve their problem? 
A: We were able to design a really unique and nice quality hoodie. We printed on the interior and exterior of the hood with silver ink to give it a little Vegas flare! The staff were easily identifiable in their polos at the booth and were able to wear a comfortable shirt while looking very professional. As far as the session gifts, the water bottle we created was a style that keeps your drink cold for 16 hours and hot for 8 hours. The gifts had such a great response that people worked hard to attend all the sessions so that they could earn the gifts.