Custom Product Development

CLIENT:
Amazon 

PROJECT:
Amazon Prime Now Insulated Tote

STORY:
Q: Who is the client?
A: Amazon Prime Now

Q: What was the project title/name?
A: Insulated Delivery Tote

Q: What was the objective?
A: Develop a cooler bag to transport chilled and frozen goods for Prime Now delivery.

Q: How did you solve their problem? What kind of solution did you come up with?
A: Sunrise Identity initially produced and presented 8 different cooler bag options that varied in insulate material and thickness.  Extensive temperature testing was conducted by Amazon to find the appropriate insulate needed. After product development, Sunrise Creative worked directly with the Prime Now branding team to create the final artwork. Sunrise Identity’s Import and Compliance Team manufactures and imports the totes to the Sunrise ID Fulfillment Center, where our Project Specialist works with the Prime Now Procurement Team to execute daily releases needed around the globe.