Custom Product Development

CLIENT:
Amazon Kindle Team, Enterprise Sales

PROJECT:
CMO Marketing Incentive

STORY:
Amazon’s Inside Sales division requested an eyecatching
promotional Kindle Fire package for
prospective clients. They wanted the recipient to
be enticed into opening the package, and driven
to bulk purchase Kindle devices to give away as a
promotion to their customers.
Sunrise Identity designed a minimalist, stylish print
for the top of these gift boxes, and manufactured a
custom die-cut aircraft-grade foam insert to safely
house the Kindle Fire device. A personalized letter
was inserted for the recipient.