Custom Product Development

CLIENT:
Amazon Web Services

PROJECT:
re:Invent Conference

STORY:
Amazon Web Services team asked Sunrise Identity
to provide a custom wearable for re:Invent
conference for 12,000 attendees. We provided staff
shirts for AWS staff so they were easily recognizable
in their booth, as well as created several session
giveaways: notebooks, bottles and socks and booth
giveaways: chapstick and rubiks cubes.
We delivered a cool, creative and totally custom
track jacket for a great value! We were able to
design a really unique and nice quality jacket with
trims PMS matched to their logo colors. We also
provided a small run of women’s specific sizes as
well in the same design. We produced custom
socks, polos, notebooks and other items for unique
giveaways for the booth and session giveaways
and provided a fun and functional shirt to have the
employees in a uniquely branded polo shirt with
custom lapels.