Custom Product Development

CLIENT:
Amazon PrimeNow

PROJECT:
PrimeNow Site Launch Tees

STORY:
PrimeNow, Amazon’s 2-hour or less delivery service is expanding rapidly, adding a handful of cities to its network per week. Buyers at PrimeNow have partnered with Sunrise Identity and their Creative department to design unique tees for each new launch site, and its pioneering employees. Each design is based on characteristics that make these cities unique, and still maintain Amazon
and Prime Now brand guidelines while adding a
personal touch.