Custom Product Development

PROJECT
Amazon Go Reusable Tote

STORY
Amazon challenged Sunrise Identity to produce an inex-
pensive, fully branded shopping tote to be used at the
new Amazon Go grocery store. Our product development
and import teams embarked on a sourcing mission to ac-
complish this need. Our primary PP factories invested in
automated bag machines and worked with Sunrise to de-
velop a max size of 11.5” W x 12.5”H x 8”D.  The bag can
be made on multiple materials, is cut on a single sheet of
fabric and is ultrasonically welded together.  This process
eliminates sewing and allows us to produce 1M pieces per month on a single machine.

In addition to manufacturing the tote, Sunrise Identity
manages storage, logistics and daily fulfillment of this
product. Analytical information and inventory models are
provided to the client, clarifying a replenishment timeline, 
usage rates and production schedules.