Custom Product Development

PROJECT
Amazon Fresh (UK) Bin

STORY
Amazon Fresh’s UK team engaged with Sunrise Identity to develop a reusable grocery tote to support its business launch. Sunrise developed a tote similar to the US piece that meets UK Food Contact Safety requirements and is constructed in a way to ensure 25 uses. Sunrise’s product development team went through many iterations and prototypes to meet the unique needs and requirements of this market. Sunrise Import manages multiple factories and monitors production requirements that change frequently. Amazon relies on the agile nature of Sunrise to manage raw materials, control production, carry a local inventory and to release in accordance with ever changing plans.