Custom Product Development

CLIENT:
Amazon

PROJECT:
AmazonFresh Totes

STORY:
Amazon engaged with Sunrise Identity to develop a reusable grocery tote to support its expanding Amazon Fresh business. Sunrise developed a tote that meets FDA Food Contact Safety requirements, Prop 65 requirements and is constructed in a way to ensure 25 uses. Sunrise Import manages multiple factories and monitors production requirements that change frequently. Amazon relies on the flexible nature of Sunrise to manage raw materials, control production, carry a domestic inventory on both coasts and to release in accordance with ever changing plans.