Custom Product Development

CLIENT:
Amazon

PROJECT:
Amazon Elastic Retention Clips

STORY:
Amazon approached Sunrise Identity to develop
a retention system to significantly reduce product
amnesty. We worked with our technical engineers
to develop a injected molded plastic clip and
elastic band to fit within the client’s existing racking
system. The elastic bands are color coded to
correlate with the clients fulfilment system.
Sunrise Identity utilized its Shenzhen sourcing
office to produce and assemble the product.