Custom Product Development

CLIENT:
Amazon

PROJECT:
Amazon Coins

STORY:
A pilot program launched in 2013, Amazon Coins is a
new way to buy and enjoy Kindle Fire apps, games and
in-app items for less. The virtual coin program worked,
but Sunrise Identity was tasked with manufacturing
metal Amazon Coins. The precision required and ability
to produce quickly has allowed Amazon to test the
physical coins for other pilot programs.