Custom Product Development

CLIENT:
Amazon 

PROJECT:
Amazon Books Kraft Bags

STORY:
For the recently launched Amazon Books, Amazon’s first brick and mortar retail store, Amazon approached Sunrise Identity and worked with our product development team to build a sustainable bag to be used at checkout. All materials were discussed and presented, but ultimately Amazon chose the recycled paper bag, both for its sleek appearance and because of its minimal environmental impact.

The Amazon Books bag is made entirely from recycled materials and contains at least 40% post-consumer recycled content. The bag is built to hold up to 40 pounds, is reusable and recyclable.